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Generally speaking, digital marketing is the promotion of products, services, or brands using digital channels and technologies and encompasses various online marketing tactics and strategies to reach and engage target audiences, drive brand awareness, generate leads, and, ultimately, achieve business goals. 

Digital marketing utilizes the internet, mobile devices, social media platforms, search engines, email marketing, content marketing, and other digital mediums to connect with potential customers and deliver targeted marketing messages. 

Depending on stated business goals and other factors, digital marketing may strategically involve a range of activities, including but not limited to:

• Search engine optimization (SEO), 
• Social media marketing
• Pay-per-click (PPC) advertising
• Email campaigns
• Influencer marketing, and 
• Analytics (to measure, monitor, and optimize marketing efforts)

The overall role of a digital marketer consultant is to help maximize your company's digital presence, enhance brand visibility, and drive business growth through targeted digital marketing efforts. To help achieve these objectives, an effective digital marketing consultant will have expertise in search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, analytics, and conversion optimization.

Specific digital marketing consultant deliverables will typically include:

• Research and analysis to understand your industry, target audience, competitors, and business goals
• Customized digital marketing plans and campaigns tailored to your needs and objectives
• Guidance on selecting appropriate digital channels, implementing best practices, and optimizing marketing budgets to achieve optimal results
• Monitoring and analysis of campaign performance, data-driven insights, and recommendations for continuous improvement
• Education and collaboration with your team and/or your external vendors to ensure the effective implementation of digital marketing strategies that drive measurable results and ROI

There are several compelling reasons for hiring a digital marketing consultant, including these four: 

• Specialized expertise and knowledge to help assure that your online marketing efforts are up-to-date with the latest trends, strategies, and technologies.
• An unbiased perspective that allows the objective assessment of your company's current digital marketing efforts, identification of areas for improvement, and strategic recommendations based on industry best practices
• Efficiency and scalability via optimization of marketing budgets and process streamlining, and strategic selection of channels and tactics that help maximize the impact of your marketing efforts while minimizing wasteful spending
• Freedom that allows your company to focus more on its core competencies, saving time, energy, and resources that would otherwise be spent on trial-and-error or learning curves

SEO (Search Engine Optimization) strategy is a planned approach to improve a website's visibility and organic (non-paid) search engine rankings. Utilizing several technical, on-page, and off-page optimization techniques and tactics that allow content to align with search engine algorithms and user intent,  an SEO strategy aims to increase your website's visibility in search engine results pages (SERPs), drive organic traffic, and improve your website's overall search engine performance.

An effective SEO strategy will typically include the following deliverables:

• Keyword research to identify relevant and high-value search terms
• On-page optimization to optimize website content, meta tags, headings, and URLs
• Technical optimization to ensure proper website indexing and crawling
• User experience optimization to enhance website usability and engagement, and
• Link building to increase the website's authority and credibility through acquiring quality backlinks

Additional deliverables may include:

• Content creation and optimization
• Local SEO (for businesses targeting a specific geographical area)
• Mobile optimization, and
• Regular monitoring and analysis of website performance metrics

An SEO strategy is crucial to a company’s success in today’s business environment for a number of reasons. None are more vital than these four:

• Visibility. Most online experiences begin with a search engine, making them a primary source of website traffic. By implementing an effective SEO strategy, your company can increase its visibility in search engine results pages (SERPs) and attract targeted organic traffic to its website.
• Credibility and trust. Users generally view websites that rank higher in search results as more trustworthy and authoritative. A strong SEO strategy that focuses on creating quality content, optimizing user experience, and acquiring authoritative backlinks can go a long way to establishing your company as an industry leader and building trust with potential customers.
• Longevity. Unlike paid advertising, which stops generating traffic once the campaign ends, SEO efforts can have a lasting impact. By investing up-front in website and content optimization, your company can maintain, and even increase, its organic visibility over time, resulting in a sustainable source of high-quality traffic.
• Valuable insights. Your company can gain insights into its target audience's search behaviors, preferences, and trends through data analysis and monitoring. These insights can be utilized to refine marketing strategies, improve website user experience, and make data-driven decisions that help drive business growth.

A content strategy is a comprehensive outline of how a company will create, publish, distribute, and manage content to achieve its goals. It involves strategic planning, development, and execution of content across various channels and platforms to engage and resonate with its target audience.

A well-defined content strategy will involve the following deliverables: 

• Clear and concise objectives, target audience analysis (e.g., buyer personas), and an understanding of the company's brand voice and values
• Identification of content topics, formats, and channels that align with the target audience's needs and preferences
• Detailed process outlines, including content calendars, production workflows, and content governance
• Identification of content distribution and promotion methods, including social media, email marketing, SEO, and content partnerships
• Ongoing strategy evaluation, measurement, and refinement based on data and feedback 

For your company to truly maximize return on its investment (ROI) in content creation and distribution, a content strategy is critical, and here are five key reasons why:

• It provides a tailored roadmap for creating and delivering valuable, relevant, and consistent content to your unique target audience.
• It enables your company to establish its brand voice, expertise, and thought leadership more fully and precisely, fostering trust and credibility among potential customers.
• It ensures that content efforts align with your company's goals and objectives. By defining your target audience, identifying their needs and pain points, and developing content that addresses those concerns, your company can attract and engage the right audience, increasing the chances of conversions and customer loyalty.
• It enables the efficient creation of content and its consistent distribution to the most impactful channels. This can allow content to reach a broader audience and drive more targeted traffic to your company's website or other digital platforms.
• It allows for measurement and optimization. By setting clear goals and metrics, your company can track the performance of its content, analyze user behavior, and make data-driven adjustments to improve results over time.